Social learning Theory Given by Albert Bandura (1986). By combining the rules of learning, it emphasizes the complex human interactions in social settings. Observational Learning. Main component of social-learning theory in which the person makes changes in his own behavior by watching/or imitating others i.e., a model/ a super star/favorite personality or cartoon character.Bandura Effective in acquiring skills, attitudes, beliefs simply by watching others.
Cognitive Approach to Social Behavior by John Dollard and Neal Miller (1950) first ever emphasized the importance of cognitive processes in determining behavior Developed by George Kelly (1955.) an emphasis on how a person cognitively constructs his world Persons develops their behavior cognitively towards their world and develop attitudes and opinions accordingly known as’ personal constructs’. The constructs then develop into a ‘belief system’ of a person.
Mischel’s Cognitive Social personality Theory
• Walter Mischel was a student of George Kelly.
• According to him, how a person responds to the environmental stimulus depends on the following variables Competencies
• What the person knows
• What the person can do
• How well the person generate the cognitive/ behavioral outcome
Encoding Strategies: Ways of processing information
Expectations: Anticipating the likely outcome (mainly positive)
Personal Values: Importance of one’s belief, also stimulus, people, events etc
Self regulatory system: maintaining rules for better performance
• Setting goals
Cantor’s Social Intelligence Theory
Given by Nancy Cantor and her colleagues (1987). Refers to the expertise, which a person uses in different life situations/ tasks. The theory explains several types of individual differences. Choice of Life Goal: Giving priority importance to the most important goal at a particular point of life. i.e., student — Good grades Use of ‘knowledge’ in social interactions Use of life experiences and expertise in problem solving.
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In short, Bandura in the last few decades, researchers have made significant breakthroughs in understanding the brain, nervous system, mental processes such as the nature of consciousness, memory distortions, competence and rationality, genetic influences on behavior, infancy, the nature of intelligence, human motivation, prejudice and discrimination, the benefits of psychotherapy, and the psychological influences on the immune system.