Cognitive Approach in Psychology From the 1920s through the 1960s, behaviorism dominated psychology in the United States. Eventually, however, psychologists began to move away from strict behaviorism. Many became increasingly interested in cognition, a term used to describe all the mental processes involved in acquiring, storing, and using knowledge. Such processes include perception, memory, thinking, problem solving, imagining, and language. This shift in emphasis toward cognition had such a profound influence on psychology that it has often been called the cognitive revolution. ...

Burrhus Frederic (1904-1990) Biography American Psychologist and the founder of Operant Conditioning. Introduced Skinner Theory 1931 he Received his Ph.D. from Harvard during World War II, he conducted research on teaching pigeons to direct missiles to targets while flying in nose- cone. However the idea did not materialize. In1947 Burrhus Frederic Skinner Went back to Harvard to deliver ‘William James’ lectures. In1948 Burrhus Frederic Skinner Appointed as full professor at Harvard. While a graduate student at Harvard he started thinking on Operant Conditioning Lines his ...